For a Kickstarter video, you need to move people emotionally within the first 15 seconds. Since this is the Outside the Rooes campaign, the tone should be cinematic, gritty, and inspiring—mixing the legendary history of Jackie Kallen with the real faces of the people the foundation helps.
Here is a high-energy script and storyboard for your campaign video.
Video Title: “Outside the Rope” Campaign
Run Time: 90–120 seconds
Scene 1: The Hook (0:00–0:15)
- Visual: Black and white, slow-motion footage of a young person wrapping their hands in a gym. Intercut with vintage clips of Jackie Kallen in the ring with champions like James Toney.
- Audio (Jackie Voiceover): “They say boxing is a lonely sport. But nobody ever makes it to the top without a corner. I’ve spent my life being that corner for champions… and now, we’re looking for the next one.”
Scene 2: The “Why” (0:15–0:45)
- Visual: Fast-paced montage of a local boxing gym—kids training, a coach high-fiving a student, but also shots of a “Closed” sign or worn-out equipment to show the need.
- Audio (Jackie on Camera): “I’m Jackie Kallen. You might know my story from Against the Ropes, but the real story is happening right now in neighborhoods across the country. Our ‘Outside the Ropes’ campaign isn’t about a movie—it’s about the untapped potential of youth who just need a chance to fight for their dreams.”
Scene 3: The Mission (0:45–1:15)
- Visual: Split screen showing the three pillars of the foundation:
- Boxing: A girl landing a perfect punch on a bag.
- Education: A student at a desk with a mentor.
- Community: A group of kids laughing outside the gym.
- Audio (Jackie Voiceover): “This year, our goal is a million dollars. That money goes directly into boxing programs, educational scholarships, and life-skills mentorship. We’re providing a safe haven from the streets and a path to a better future.”
Scene 4: The Call to Action (1:15–End)
- Visual: Jackie standing in the center of a boxing ring, surrounded by young athletes from the foundation.
- Audio (Jackie on Camera): “We’re asking you to join our corner. Whether it’s $10 or $10,000, you are helping us find the next ‘Outside the Ropes.’ Click the link, pick a reward, and let’s change some lives together.”
- Text Overlay: JOIN THE CORNER. [Link to Kickstarter].
Pro-Tips for Your Kickstarter Video
- The First 10 Seconds: Don’t start with “Hi, my name is…” Start with a punchy quote or a high-action shot of boxing. You have to stop them from scrolling.
- Show, Don’t Just Tell: If you say the money goes to equipment, show a kid putting on a brand-new pair of gloves.
- The “Jackie” Factor: Use Jackie’s natural charisma. Her story of being the “First Lady of Boxing” is your strongest social proof. People want to back a legend who is giving back.
Suggested Video Music
- Start: Deep, rhythmic “heartbeat” drums.
- Middle: Building cinematic orchestral music (think modern Creed soundtrack style—inspiring but modern).
- End: High-energy, triumphant finish.